Udayana University Wins 3rd Place Nationally at the 2025 Indonesian Student Entrepreneurship (KMI) Expo

Magelang, 22 November 2025 — Udayana University has once again achieved a proud milestone at the national level, particularly at the 2025 KMI Expo organized by the Ministry of Higher Education, Research, and Technology at Tidar University, Magelang, from 18–22 November 2025. The Udayana University KMI Expo team successfully won 3rd place in the Creative, Arts, and Cultural Industry category, in the Growing Business stage.

The team was represented by PRASI, a Bali-inspired souvenir brand made from lontar leaves. The team members consisted of Putu Darmika Susilawati (Faculty of Law, 2022) as Team Leader, with members I Putu Rama Yatranajaya (FH 2024), Pengakan Nyoman Arta Wibawa (FH 2024), I Wayan Devabhrata (FH 2024), and Ni Wayan Nia (FEB 2023), supervised by Bapak Bima Kumara Dwi Atmaja, S.H., M.H. Also present at the event were the Head of the Entrepreneurship Development Unit, Dr. Ir. Ni Putu Sutramiani, S.Kom., M.T., and Ni Made Arini, S.AP. from the Student Affairs Bureau.

The PRASI Team developed unique Balinese souvenirs made from lontar leaves, featuring “Prasi,” a traditional Balinese art form of drawing on lontar leaves—a cherished cultural heritage. Through innovation and creative craftsmanship, the team produced various items such as six-lontar prasi artworks, eight-lontar prasi, ten-lontar prasi, framed prasi paintings, and prasi keychains. Each product is entirely handmade with intricate detail and can be customized according to customers’ preferences in terms of both illustrations and inscriptions.

This innovation not only contributes to preserving local culture but also serves as a strategy to universalize Balinese heritage so it can be widely appreciated by broader communities, including domestic and international tourists. Through this approach, the PRASI Team is committed to elevating lontar as an artistic medium with high economic value and global competitiveness.