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IndonesiaSari Mina Segara Group Ready to Level Up: UNUD Community Service Team Promotes GMP Implementation, Business Management, and Digital Marketing
Buleleng, October 18, 2025 – The empowerment of coastal MSMEs has once again
captured the attention of academia. A community service team from Udayana
University (UNUD) visited Sangsit Village, Sawan District, Buleleng Regency, to
accelerate the transformation of the Sari Mina Segara Group, a local
fish-processing enterprise, in their journey to “level up” through the
implementation of Good Manufacturing Practices (GMP), enhanced business
management, and digital marketing transformation.
The program, titled “Creating Excellent Products
and Resilient Businesses for the Sari Mina Segara Group through GMP Training,
Business Management, and Product Marketing Towards Upgraded MSMEs,” was led
by Ir. I Gede Arie Mahendra Putra, S.TP., M.TP., IPM., ASEAN Eng., a lecturer
at the Food Technology Study Program, Faculty of Agricultural Technology,
Udayana University. He was accompanied by Dr. Ir. Luh Putu Wrasiati, M.P. from
the Agricultural Industrial Technology Study Program, and A.A. Gde Agung Nanda
Perwira, S.E., M.M., a lecturer from the Business Administration Study Program
at Bali International University. Also, he involved
two students Made Dita Dewi Devani from the Food Technology Study Program and
Caroline Octovinarti Ina Kasi Langkeru from the Agricultural Industrial
Technology Study Program, Faculty of Agricultural Technology, Udayana
University.
The Sari Mina Segara Group is well-known for its
fish-based products such as sudang lepet (fermented fish), fish
crackers, and fish floss—culinary icons of Sangsit’s coastal community. Despite
this potential, the group still faces several challenges, including the lack of
GMP standards in production, limited equipment, and suboptimal management and
marketing systems.
“The main issues faced by our partner relate to
sanitation, hygiene, and the absence of standardized production processes. In
addition, the division of labor and business management systems are not yet
effective. From a marketing perspective, they still rely heavily on
conventional sales methods,” explained Arie Mahendra.
Through this program, the UNUD team provided intensive
training and hands-on mentoring, covering GMP implementation, financial and
human resource management, as well as digital marketing strategies. The
approach ensures that participants not only gain theoretical knowledge but are
also able to apply it directly in their daily operations.
Digital transformation became one of the main focuses
of the activity. The team encouraged Sari Mina Segara members to expand their
market reach through e-commerce platforms and social media, reducing their
dependence on traditional markets or local sales channels.
“Our goal is to help partners produce according to GMP
standards, obtain legal product distribution permits (P-IRT), and manage their
business more professionally. This way, their products can compete better and
penetrate wider markets,” added Arie.
The activity, which combined socialization,
interviews, training sessions, mentoring, monitoring, and evaluation, was part
of a Community-Based Service Program funded by the Directorate of Research and
Community Service, Ministry of Higher Education, Science, and Technology
(Fiscal Year 2025).
“We hope that after this program, the Sari Mina Segara
Group will truly become a resilient and competitive MSME. We also extend our
gratitude to DPPM Kemdiktisaintek for their funding support, which made this
initiative possible,” Arie concluded.
