Implementation of a Workshop on Designing a Creative and CSR Strategy Effective By Udayana University Communication Studies Program

Communication Science Study Program As a form of realization of one of the community service programs by the Communication Studies study program, on Thursday 16 March 2023 at Dharma Negara Alaya a workshop was held with the theme "Designing Strategies Creative and Effective CSR." The workshop was attended by several media partners (Udayana University Communication Media, Bali Trend, Nusa Bali, RRI Denpasar, Nusa Daily, Elkoga FM and academics from Udayana University and also several students from the Communication Studies study program, with the theme "Designing Creative and Effective CSR Strategy." Today's workshop activities aim to equalize perceptions and understanding of CSR (Corporate Social Responsibility). Together with a speaker who is very qualified in his field, namely Mr. SAM August Himmawan, he is the director of Magazine accompanied by a very extraordinary moderator, Mrs. Ade Devia Pradipta, SE., MA. as a lecturer from the Communication Studies study program. The event was opened directly by the Coordinator of the Communication Studies Program as the chief executive of the activity, Mrs. I Dewa Ayu Sugiarica Joni, S.Sos., M.A. by tapping the mic 3 times, the event is officially opened. The material presentation session was very conducive with very interesting material. The speaker, namely Mr. SAM, emphasized that currently there are many differences and misunderstandings about the CSR program itself, from various spectrums, such as communities and companies. Through the material presented, it really opened up new insights and thoughts for the workshop participants, thus making the discussion more interactive. In essence, the conclusion from today's workshop is that CSR is a requirement of the company itself, not giving. In the sense that the CSR program is an effort to make the company accepted by the community. It is hoped that the workshops that have been held will be able to broaden our horizons and realign perceptions about the CSR program itself.