Unud Collaborates with the Indonesian Ministry of Tourism Held a National Seminar on "Tourism in the Whirlwave of Digital Revolution 4.0"

Denpasar - The Faculty of Tourism Unud in collaboration with the Indonesian Ministry of Tourism held a National Seminar on the theme of "Tourism in the Whirlwave of the Digital Revolution 4.0" Thursday (10/18/2018) in the Sudirman Campus Postgraduate Hall. The National Seminar was held with a series of implementation of World Day Tourism 2018, and is one of the follow-up to the MoU signed by Unud with Kemenpar. The national seminar which was opened by the rector of unud this presented resource persons from the Ministry of Tourism Samsriyono Nugroho (Special Staff to the Minister of Tourism for IT) and Anang Sutuno (Expert Staff to the Economic and Tourism Zone of the Ministry of Tourism of Indonesia) and Andreas Maryoto from Kompas Media. In the seminar also presented an award to Kompas Daily for its commitment to support the development of tourism in the country.

In his remarks, the rector of the Udayana University, Prof. Dr. dr. AA Raka Sudewi, Sp. S (K) said that new technologies and approaches that combine the physical, digital and biological worlds in a fundamental way have and will change human civilization, and in the Industrial Revolution 4.0 provide opportunities and challenges for world tourism. in general and Indonesian tourism in particular. This phenomenon in the tourism industry is known as digital tourism. One characteristic is 70% of tourists before deciding on tourist destinations and buying travel tickets, making the internet as a reference. They will browshing, googling, to find references related to the destination to visit.

The development of tourism with digital transformation also makes it easy for tourists in deciding on destination and arranging the desired trip according to their budget. The reach of digital transformation has been able to penetrate the world in the distribution of world tourism destinations so that competition in the tourism industry is increasingly fierce and competitive. Tourism marketing through digital promotion, both promotion of tourist destinations or tourism businesses in gaining the attention of prospective tourists through both paid and non-paid applications followed by millions of people in the world gives fantastic results.

New players and old players in the tourism industry can play a draw in digital promotion in the tourism sector judged by the attractiveness and positive image they form for the opinion of world tourists. Udayana University in this case the Faculty of Tourism, as an Education institution has an interest in welcoming the new developments above, and it is appropriate to present a variety of recent discourses related to the phenomenon and renew the existing curriculum to absorb various developments in digital tourism.

Rector hopes that this national seminar can be a place for exchanging ideas among the participants on issues and developments in world tourism and Indonesia in facing the new era of industrial revolution 4.0. (HM)