Marketing Strategy Tour Package as Pilgrim of PT. Dongan Sahuta Tout and Travel Bali (pilgrimage to Mecca)



By : Paradita Putri Amelia A

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Faculties : Fakultas Pariwisata

Department : S1 Industri Perjalanan Wisata

This study aims to determine the marketing activities that have been performed by PT. Dongan Sahuta Tour and Travel, develop strategies and marketing programs that can be implemented by the company. Data collection techniques by observation, interviews, questionnaires, literature study. The sampling technique used purposive sampling. Data were analyzed using qualitative descriptive analysis, analysis of the Likert scale and SWOT analysis approach. The results obtained are four teen indicators of strengths, weaknesses tree indicators, four indicators of opportunities and threats four indicators. Marketing strategies that can be implemented by the firm such as 1)create and develop a quality product 2)provide rebates to customers who have used the services of PT. Dongan Sahuta Tour and Travel several times. The advice given are more active in the promotion by conduct marketing activities as E-commers, expand cooperation with business trips or individuals.

Keyword : Marketing Environment, Marketing Strategy, Pilgrim Tourism.

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