Impact of Revitalization of Traditional Markets to empowerment in the Market Traders Village People Intaran Sanur

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Abstract

By : I WAYAN ARI SUDANA

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Faculties : Fakultas Ekonomi dan Bisnis

Department : S1 Ekonomi Pembangunan

The existence of traditional markets in recent years began to face threats, even feared that many would go out of business in the not longer being unable to compete against the increasing number of modern shopping centers or markets with a variety of considerations. Traditional market revitalization was initiated with the intention to answer all the problems inherent in traditional markets. The purpose of this study was to determine the perception of traders about the market performance after the revitalization of traditional markets in the Market Village People Intaran Sanur and to determine the effect of market performance against the empowerment of traders in the Market Village People Intaran Sanur. This research was conducted at the Village Market Indigenous Intaran Sanur by using 72 samples as respondents. Data collected through interviews, observation, and questionnaires. Data analysis technique used is descriptive statistics to determine the perception of traders about the market performance after the revitalization of traditional markets in the Market Village People Intaran Sanur and factor analysis, and regression analysis to determine the effect of market performance against the empowerment of traders in the Market Village People Intaran Sanur. With descriptive statistical technique known trader perceptions about market performance after the revitalization of the market seen from the increase in the maintenance market by 70.8 percent, 66.7 percent market cleanliness, order and security market by 63.9 percent, amounting to 70.8 percent of the market facilities and guidance to traders by 72.7 percent. From the results of the factor analysis, known indicator that has the ability to explain the most high-performance variable to construct the market: guidance to the merchant. Based on the statistical t-test results, it can be concluded that the market performance positive and significant impact on the empowerment of the merchants in the Market Village People Intaran Sanur.

Keyword : Revitalization of Traditional Markets, Perception Traders, Market Performance, and empowerment Traders.

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