EFEKTIVITAS DAN DAMPAK REVITALISASI PASAR TRADISIONAL TERHADAP JUMLAH KUNJUNGAN, PENDAPATAN PEDAGANG, DAN PENDAPATAN PASAR DI KOTA DENPASAR

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Abstract

By : I Kadek Dwi Perwira Putra

Email : -

Faculties : Fakultas Ekonomi dan Bisnis

Department : S1 Ekonomi Pembangunan

The purpose of this study is to determine the effectiveness and impact of revitalization of traditional markets on the number of visits, income traders, and market income in the city of Denpasar. This study was conducted on six traditional markets in Denpasar City using 92 samples as respondents research. Data collection was done through interview, observation, and questionnaire. Data analysis technique used is difference test of two mean of paired samples, that is to know program effectiveness and Wilcoxon test statistic analysis, to know impact of revitalization of traditional market to visit number, merchant income, and market income in Denpasar City. The result of data analysis shows that the level of effectiveness of traditional market revitalization is quite effective that is equal to 72,82 percent. Based on the result of statistical t test, it can be concluded that revitalization of traditional market has positive and significant effect to the number of visits, merchant's income, and market income.

Keyword : Traditional Market Revitalization, Number of Visits, Merchant's Revenues, Market Revenues

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