Commodification of the Puri Karangasem as the center of culture and tourism in the global era
By : A.A.A. Dewi Girindrawardani, S.S.
Faculties : Fakultas Ilmu Budaya
Department : S2 Kajian Budaya
This study talked about the position of Puri (palace) Agung Karangasem in globalization era. Globalization is prominent in Bali especially after the increasing relationship between Bali and the outside world. This study explained about commodification at Puri Agung Karangasem in the globalization era by asking three research questions. First, why Puri Agung Karangasem was commodified in the globalization era. Second, what kind of commodification arouse at Puri Agung Karangasem. And last, what are the implication and the meaning of such commodification. The three research questions were answered through concept translation ofcommodification, Puri Agung Karangasem, cultural center, and tourism. Then, the concepts were enfolded through theories. There were two theories used in this study; those were globalization theory and commodification theory. The result indicated that there was an interesting phenomena that Puri Agung Karangasem had a great number of tourism assets. On the other hand, the number of family were numerous, not only inside the palace, but also outside the palace, in Denpasar, outside Bali, and even overseas. They needed expenses to run the palace. Those were used for treatment of the palace and socio-cultural expenses. However, the palace had a problem that the government did not provide any helps regarding those expenses. Because of that, the citizens agreed to tackle that issue by allowing the palace to have commodification. But, what happened was the palace became even more popular in society through visitors that came to the palace and publication. In addition, the earnings from tickets and other means helped the palace in sustaining the cultural expenses, though monthly subscription was still necessary. This was the part of consolidation of the families at the palace that were dispersed. Based on those findings there was one notable finding that even Puri Agung Karangasem involved on the commodification process in accordance with the globalization era, but in the end, such thing did not even destroy Puri Agung Karangasem as a cultural heritage.
Keyword : commodification, globalization, Puri Agung Karangasem