Bebandem, June 10, 2026 – The Udayana University Communication Studies Program implemented a Village Service Program through the “Ikom Unud for Bebandem 2026” event held at the Bebandem Village Head Office, Karangasem Regency. This event featured a series of activities, including MSME visits, Cybercrime Outreach, and MSME Digitalization, as an effort to improve community digital literacy and optimize the potential of MSMEs in the digital era.
The event was attended by I Komang Merta Jiwa, S.E., a member of the Bali Provincial Regional Representative Council (DPD RI), representatives from Bank BPD Bali, PT Permodalan Nasional Madani, Bebandem Village officials, MSMEs, the village community, lecturers, and students from the Udayana University Communication Studies Program.
The event opened with remarks from the Coordinator of the Communication Studies Program at Udayana University, I Dewa Ayu Sugiarica Joni, S.Sos., M.A., who emphasized the importance of collaboration between universities and the community in developing the various potentials of Bebandem Village, including tourism, natural resources, and MSMEs.
On the same occasion, I Komang Merta Jiwa, S.E., a member of the Regional Representative Council (DPD) of Bali Province, also provided guidance on the importance of synergy between various parties in supporting MSME development and village community empowerment. He also affirmed his commitment to continuing to collaborate with Udayana University to support the development of MSME potential in Bebandem Village.
“Going forward, the DPD RI, together with Udayana University, particularly the Communication Studies Program, will continue to collaborate in efforts to enhance the potential of MSMEs in Bebandem Village,” said I Komang Merta Jiwa.
As part of a series of activities, the Communication Studies Program of Udayana University, along with members of the Regional Representative Council (DPD) of the Republic of Indonesia (DPD) of Bali Province, Bank BPD Bali, and PT Permodalan Nasional Madani (PNM), visited two MSMEs in Bebandem Village: Puspa Sari, which produces Hindu ceremonial items, and Minyak Tandusan, which produces traditional coconut oil and various processed products. These visits provided a forum for dialogue between stakeholders and MSMEs, allowing them to directly observe the production process, identify business challenges, and explore opportunities for sustainable development and mentoring.
Participants then received education through a Cybercrime and MSME Digitalization Outreach session featuring I Made Danu Winartha, S.Kom., from the Karangasem Regency Communication and Informatics Office, and Dr. Gede Indra Raditya Martha, S.TI., M.Kom., an entrepreneur and digital practitioner. During this outreach, participants gained an understanding of digital security, the threat of cybercrime, and the use of digital technology to support MSME development.
Through the “Ikom Unud for Bebandem 2026” Assisted Village Service Program, the Udayana University Communication Studies Program hopes to continue strengthening collaboration with various parties to support community empowerment, MSME development, and improving digital literacy in Bebandem Village.
“We would like to thank all strategic partners who have collaborated on this Assisted Village Program. We chose Bebandem Village because it has significant potential for continued growth. Through outreach activities on MSMEs and cybercrime, we hope to make a real contribution to developing the potential of the Bebandem Village community,” concluded the Coordinator of the Udayana University Communication Studies Program, I Dewa Ayu Sugiarica Joni, S.Sos., M.A.