Four MSME (Micro, Small, and Medium Enterprise) teams from Udayana University participated in the “Campuspreneur: Start Connect – Local to Global Hub” business pitching event, organized by the Ministry of Trade of the Republic of Indonesia at Udayana University. The event took place on Wednesday (November 11, 2026) at the BH Building Hall, Faculty of Economics and Business, Udayana University, Denpasar.
The four MSME teams had previously undergone a curation process by the Ministry of Trade. During the event, each team had the opportunity to present their products and export potential to representatives of the Indonesian Ministry of Trade based abroad.
The four participating MSMEs showcased flagship products in the health, pharmaceutical, and food sectors. The first team presented “Lifera”—an anti-aging and photoprotection serum formulated with natural ingredients, specifically moringa and gotu kola (centella asiatica) sourced from Bali—an initiative led by faculty members from the Faculty of Medicine.
Additionally, lecturers from the Pharmacy Department (Faculty of Mathematics and Natural Sciences) introduced two products: “Sang Surya Natural Massage Oil” and “NANEARA 3-in-1 Moisture Creme.” Meanwhile, a lecturer from the Faculty of Agriculture presented a food product branded as “Kopi Bali Herbal Kunyit Hitam” (Balinese Herbal Black Turmeric Coffee). Representing the student body, a team from the Faculty of Economics and Business introduced “Morie Crunch Co.,” a healthy snack made from moringa leaves.
Through this business pitching event, the four MSME teams gained the opportunity to showcase their products while exploring avenues for export-oriented business development. Representatives from the Indonesian Ministry of Trade stationed abroad provided feedback and guidance on product development, brand strengthening, marketing strategies, and readiness for entering international markets.
This participation is expected to encourage MSMEs supported by Udayana University to continuously enhance product quality and value, expand their business networks, and capitalize on global market opportunities. Consequently, the innovations developed by Udayana University’s lecturers and students will not only hold economic value but also possess the potential to evolve into flagship products capable of competing in the international market.